Marketing News

Philosophy Leverages Reality Television To Sell New Cleansing Balm

The ‘One Step To Love’ campaign features the brand’s new Purity Made Simple One-Step Meltaway Cleansing Balm, powered by meadowfoam seed oil, vitamin E and glycerin.

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By: Lianna Albrizio

Associate Editor

Ashley Iaconetti Haibon, Kaitlyn Bristowe and Becca Tilley on set for Philosophy's 'One Step to Love' Purity Cleansing Balm digital campaign shoot.

Philosophy has tapped “The Bachelorette”’s Kaitlyn Bristowe to profess her love of the brand’s new Purity Made Simple One-Step Meltaway Cleansing Balm… just in time for Valentine’s Day. A playful spin on the search for “The One,” the One Step To Love campaign features Philosophy’s new Purity Made Simple One-Step Meltaway Cleansing Balm, powered by meadowfoam seed oil, vitamin E and glycerin. The balm deeply cleanses without stripping the skin, effortlessly meltin...

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